Feature
You feel overwhelmed
Marketing tools offer so much flexibility that it has become very difficult to stay clear about what is your next best action & why.
Too many options
- Problem part 2 - Don’t really know how they should allocate their efforts & budgets to achieve business objectives (growth (=acquisition + retention) + profitability))
- The trend for marketeers is that they wil always
- Have less ressources / budget
- Be asked to get more results
- Have an increasing number of options to invest in
- >> Result : they struggle to know what to do first > how to allocate their marketing budget > don’t know how to execute effectivey
- Problem part 1.3.Think they are doing ok on retention
- Ecommerce managers from small to midsized companies don’t have a clear view on how healthy their business is concerning retention
- (also: Don’t have a view on the potential extra revenue they could generate from each customer)
